One of the meta trends that us and a lot of other people have noticed is that the pandemic has accelerated the adoption of several technologies that were already starting to ramp up in an interesting way. Remote production, whether for live events or in post-production is one of them, and another is the continued rise of the virtual studio.

The virtual studio is a technology whose time has very much come in 2020. It is in many respects one of the socially distanced production tools that has been necessary to keep the industry going, allowing sets to be changed at the click of a button, ensuring staff don’t have to move around anymore than strictly necessary, and seamlessly hosting talent both on-set and dialing in from remote locations, even home set-ups.

The coronavirus has played its part, but virtual studios were already firmly on the agenda of many more news organizations than ever before already, even before the lockdown orders started to roll out.

Tell Better Stories

Wow your viewers by overcoming the limitations of traditional studio environments. Get viewers to tune in longer by showing segments with captivating content. Create stories to enhance your weather, sports, news, elections, and talk / variety shows.

Increase Flexibility

Quickly change a set, deploy a new look or share studio space with no downtime for construction, moving set pieces or competition for physical set space. Create flexible production teams that execute a variety of tasks contributing to a high-quality, lower-cost production.

Realize Sponsorship Opportunities

Gain new income sources through sponsorship of specific virtual elements. Add a sponsor logo designed into a virtual monitor or have logos spray painted in a virtual manner on a virtual wall to deliver in-show sponsorships. Apply advertising and sponsorship in the same manner for a variety of programming such as weather, traffic, sports, talk, and variety on an annual, daily, or show by show basis.